# Li Rudong (Wallace)
> Bilingual Strategic Account and Business Development professional

Singapore · LinkedIn: https://linkedin.com/in/wallace-lrd

## Contact
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ENFJ personality with a proactive and empathetic mindset. Bilingual Strategic Account and Business Development professional with 7+ years of experience across SaaS, market intelligence, and financial services in APAC, focusing on Greater China. At Statista, I manage enterprise portfolios, driving subscription renewals, consultative sales, cross/upselling, and KPI overperformance through Salesforce-led pipeline execution. As a Singapore PR from Guizhou, I bring cultural fluency and senior stakeholder engagement skills. Beyond sales, I create career content for 4,000+ followers on Xiaohongshu, offering unique insight into Chinese market behavior and youth trends. Recognized for client relationship building and sustainable growth, I am eager to contribute to Fastmarkets by managing strategic portfolios and driving long-term value.

## Experience
- Prudential Assurance Company Singapore — Financial Consultant (2026-02–Present)
  Provide personalised financial planning and advisory services to individuals, families, and professionals, covering protection, medical insurance, wealth accumulation, retirement, and education planning.
  - Conduct comprehensive financial needs analyses to assess clients’ financial goals, existing coverage, risk exposure, and long-term priorities.
  - Develop suitable financial solutions based on clients’ life stages, financial circumstances, risk profiles, and future objectives.
  - Build and maintain long-term client relationships through regular portfolio reviews, policy servicing, and ongoing financial guidance.
  - Explain insurance and investment-related concepts clearly, enabling clients to make informed financial decisions.
  - Generate new business opportunities through referrals, professional networking, community engagement, and educational content.
  - Ensure all advisory and documentation processes comply with regulatory requirements and Prudential’s internal standards.
- Statista — Business Development Executive (Greater China Market) (2023-01–2025-11)
  Managed and grew a portfolio of enterprise accounts across tech, SaaS, ecommerce, AI, consumer goods, and energy.
  - Managed and grew a portfolio of enterprise accounts across tech, SaaS, ecommerce, AI, consumer goods, and energy, with deal values ranging from US$10K–80K, focusing on subscription renewals, upselling, and cross-selling opportunities.
  - Acted as a trusted partner to senior stakeholders (C-level, VPs, functional heads), leading consultative discussions and positioning data licensing and market intelligence solutions to address business challenges.
  - Closed 20+ strategic deals with leading enterprises in Greater China, contributing to the company’s regional growth and long-term partnerships. Enterprise clients include Alibaba, Huawei, ByteDance, Xiaomi, Trip.com, Chow Sang Sang, and WPS, etc.
  - Surpassed 138% of Q2 2024 and 146% of Q4 2024 revenue targets, ranking in the top 30% of APAC sellers.
  - Consistently generated 400+ qualified leads monthly, securing 2–3 senior-level meetings daily through Salesforce, LinkedIn Navigator, Apollo, WeChat, and Xiaohongshu.
  - Developed structured account plans and maintained accurate forecasting and pipeline visibility within Salesforce CRM, ensuring sustainable revenue growth and reduced churn risk.
  - Led pre-sales product scoping, solution demos, and onboarding for enterprise clients, ensuring smooth adoption and positioning for long-term value.
  - Collaborated closely with customer success and research teams to align proposals with client priorities, deliver tailored insights, and strengthen client relationships.
  - Supported executive-level webinars and client workshops to showcase industry benchmarks and expand engagement within existing accounts.
- OCBC Bank — Relationship Manager (2021-02–2021-09)
  - Delivered comprehensive financial advisory services to over 100 clients, achieving 100%+ of sales targets in May through tailored wealth management solutions.
  - Proactively built and managed client relationships, ensuring high client satisfaction and contributing to consistent team success.
- Singlife with Aviva — Relationship Consultant (2020-01–2021-01)
  - Developed and managed relationships with over 250 new clients and 67 existing clients, achieving 220% of individual sales targets in June 2020.
  - Recognized as Top 4 new hire among 60 consultants within six months for exceptional performance in the direct sales channel.
- Excel Cosmeceutical Industry — B2B Marketing Executive (2019-02–2020-01)
  - Managed and supported 50+ distributor accounts in SEA and China with marketing kits and monthly product updates.
  - Coordinated product launches, collected distributor feedback, and localized communications for Malaysia and China branches.
  - Engaged with regional sales agents and channel resellers across wellness and health sectors, co-developing distributor sales tools and promotional plans.
  - Collaborated with local retail partners and event planners on go-to-market activities; frequently liaised with marketing leads, small business owners, and potential distribution partners to facilitate co-branded campaigns and strategic partnerships.
- United Overseas Bank — Personal Banker Associate (2018-06–2019-01)
  - Exceeded 120% of individual sales targets in November, contributing to the team ranking as Top 1 among 10 teams for Q3 and Q4 2018.
  - Built strong client relationships, advising over 100 customers and ensuring retention of 12 key long-term clients.

## Education
- SINGAPORE MANAGEMENT UNIVERSITY — Master of Science Innovation (Entrepreneurship) (2022-01–2022-12)
- MONASH UNIVERSITY MALAYSIA — Bachelor of Business and Commerce International Business and Economics (2014-03–2017-12)

## Skills
- Core Skills: China Market Outreach, Enterprise SaaS Sales, Stakeholder Engagement, B2B Lead Generation
- Tools: Salesforce, Apollo, LinkedIn Sales Navigator, WeChat, Xiaohongshu
- Languages: Mandarin, English
- Digital Proficiency: Notion, Canva, AI productivity tools (ChatGPT, Perplexity)