{"lang":"en","work":[{"end":null,"role":"Financial Consultant","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2026-02","current":true,"summary":"Provide personalised financial planning and advisory services to individuals, families, and professionals, covering protection, medical insurance, wealth accumulation, retirement, and education planning.","highlights":["Conduct comprehensive financial needs analyses to assess clients’ financial goals, existing coverage, risk exposure, and long-term priorities.","Develop suitable financial solutions based on clients’ life stages, financial circumstances, risk profiles, and future objectives.","Build and maintain long-term client relationships through regular portfolio reviews, policy servicing, and ongoing financial guidance.","Explain insurance and investment-related concepts clearly, enabling clients to make informed financial decisions.","Generate new business opportunities through referrals, professional networking, community engagement, and educational content.","Ensure all advisory and documentation processes comply with regulatory requirements and Prudential’s internal standards."],"organization":"Prudential Assurance Company Singapore"},{"end":"2025-11","role":"Business Development Executive (Greater China Market)","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2023-01","current":false,"summary":"Managed and grew a portfolio of enterprise accounts across tech, SaaS, ecommerce, AI, consumer goods, and energy.","highlights":["Managed and grew a portfolio of enterprise accounts across tech, SaaS, ecommerce, AI, consumer goods, and energy, with deal values ranging from US$10K–80K, focusing on subscription renewals, upselling, and cross-selling opportunities.","Acted as a trusted partner to senior stakeholders (C-level, VPs, functional heads), leading consultative discussions and positioning data licensing and market intelligence solutions to address business challenges.","Closed 20+ strategic deals with leading enterprises in Greater China, contributing to the company’s regional growth and long-term partnerships. Enterprise clients include Alibaba, Huawei, ByteDance, Xiaomi, Trip.com, Chow Sang Sang, and WPS, etc.","Surpassed 138% of Q2 2024 and 146% of Q4 2024 revenue targets, ranking in the top 30% of APAC sellers.","Consistently generated 400+ qualified leads monthly, securing 2–3 senior-level meetings daily through Salesforce, LinkedIn Navigator, Apollo, WeChat, and Xiaohongshu.","Developed structured account plans and maintained accurate forecasting and pipeline visibility within Salesforce CRM, ensuring sustainable revenue growth and reduced churn risk.","Led pre-sales product scoping, solution demos, and onboarding for enterprise clients, ensuring smooth adoption and positioning for long-term value.","Collaborated closely with customer success and research teams to align proposals with client priorities, deliver tailored insights, and strengthen client relationships.","Supported executive-level webinars and client workshops to showcase industry benchmarks and expand engagement within existing accounts."],"organization":"Statista"},{"end":"2021-09","role":"Relationship Manager","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2021-02","current":false,"summary":null,"highlights":["Delivered comprehensive financial advisory services to over 100 clients, achieving 100%+ of sales targets in May through tailored wealth management solutions.","Proactively built and managed client relationships, ensuring high client satisfaction and contributing to consistent team success."],"organization":"OCBC Bank"},{"end":"2021-01","role":"Relationship Consultant","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2020-01","current":false,"summary":null,"highlights":["Developed and managed relationships with over 250 new clients and 67 existing clients, achieving 220% of individual sales targets in June 2020.","Recognized as Top 4 new hire among 60 consultants within six months for exceptional performance in the direct sales channel."],"organization":"Singlife with Aviva"},{"end":"2020-01","role":"B2B Marketing Executive","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2019-02","current":false,"summary":null,"highlights":["Managed and supported 50+ distributor accounts in SEA and China with marketing kits and monthly product updates.","Coordinated product launches, collected distributor feedback, and localized communications for Malaysia and China branches.","Engaged with regional sales agents and channel resellers across wellness and health sectors, co-developing distributor sales tools and promotional plans.","Collaborated with local retail partners and event planners on go-to-market activities; frequently liaised with marketing leads, small business owners, and potential distribution partners to facilitate co-branded campaigns and strategic partnerships."],"organization":"Excel Cosmeceutical Industry"},{"end":"2019-01","role":"Personal Banker Associate","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2018-06","current":false,"summary":null,"highlights":["Exceeded 120% of individual sales targets in November, contributing to the team ranking as Top 1 among 10 teams for Q3 and Q4 2018.","Built strong client relationships, advising over 100 customers and ensuring retention of 12 key long-term clients."],"organization":"United Overseas Bank"}],"_meta":{"gaps":[{"kind":"unquantified","path":"work[0].depth.outcome","severity":2},{"kind":"unquantified","path":"work[1].depth.outcome","severity":2},{"kind":"unquantified","path":"work[2].depth.outcome","severity":2},{"kind":"unquantified","path":"work[3].depth.outcome","severity":2},{"kind":"unquantified","path":"work[4].depth.outcome","severity":2},{"kind":"unquantified","path":"work[5].depth.outcome","severity":2}],"source_confidence":0.0},"awards":[],"basics":{"name":"Li Rudong (Wallace)","avatar":null,"summary":"ENFJ personality with a proactive and empathetic mindset. Bilingual Strategic Account and Business Development professional with 7+ years of experience across SaaS, market intelligence, and financial services in APAC, focusing on Greater China. At Statista, I manage enterprise portfolios, driving subscription renewals, consultative sales, cross/upselling, and KPI overperformance through Salesforce-led pipeline execution. As a Singapore PR from Guizhou, I bring cultural fluency and senior stakeholder engagement skills. Beyond sales, I create career content for 4,000+ followers on Xiaohongshu, offering unique insight into Chinese market behavior and youth trends. Recognized for client relationship building and sustainable growth, I am eager to contribute to Fastmarkets by managing strategic portfolios and driving long-term value.","headline":"Bilingual Strategic Account and Business Development professional","location":"Singapore","profiles":[{"url":"linkedin.com/in/wallace-lrd","network":"LinkedIn","username":"wallace-lrd"}]},"skills":[{"name":"Core Skills","keywords":["China Market Outreach","Enterprise SaaS Sales","Stakeholder Engagement","B2B Lead Generation"]},{"name":"Tools","keywords":["Salesforce","Apollo","LinkedIn Sales Navigator","WeChat","Xiaohongshu"]},{"name":"Languages","keywords":["Mandarin","English"]},{"name":"Digital Proficiency","keywords":["Notion","Canva","AI productivity tools (ChatGPT, Perplexity)"]}],"projects":[],"education":[{"end":"2022-12","field":"Innovation (Entrepreneurship)","start":"2022-01","credential":"Master of Science","institution":"SINGAPORE MANAGEMENT UNIVERSITY"},{"end":"2017-12","field":"International Business and Economics","start":"2014-03","credential":"Bachelor of Business and Commerce","institution":"MONASH UNIVERSITY MALAYSIA"}],"languages":[],"certifications":[],"contact":{"type":"resume4-relay","url":"https://wallaceli.resume4.ai/contact","method":"POST","note":"Messages are relayed to this person by ResumeForAI; no address is published. Automated senders need an employer key — see the docs URL. A form at the same URL is open to people without one.","docs":"https://resume4.ai/for-employers"}}